If you are a blogger and Adsense is your prime source of revenue, you can’t afford to ignore the importance of Adsense optimization. There are lots of things which need to be optimised to increase the adsense cpc. Else, despite of good Adsense CTR, you might not be making good money. If you fall in the category of those adsense publishers, who are getting huge traffic but Adsense earning is still low, it’s time to understand points which are mentioned below and this will surely helps to increase Adsense CPC and overall revenue.
What Adsense CPC Stands For ?CPC stands for Cost per click, in short :- money which you make PER click is what CPC. Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. If you are really serious about your Adsense revenue, you should work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference.
Factors which Affect Adsense CPC :
A) Niche : Increase Google Adsense CPCFirst thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.
Here is the list of niches that can give you high cpc
- Domains – Hosting – Blogging
- Google Products
- Dating & Romance – It pays lowest CPC.
B) Page Rank : Increase Google Adsense CPCGoogle Page Rank is not a new phenomena. In this your entire website or a particular page in a website are ranked from 1 to 10. Therefore try to rank above 3, if your PR is 4 or 5 then Google will show ads on your site which will pay you higher if someone clicks on them. Simply it means that ads of higher quality will be more shown on your website. For example your CPC will automatically increase from .07 cents to 30+ cents.
C) Ad Review Center : Increase Google Adsense CPCIn Google Adsense you will find Ad Review Center. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category.
Try to block those category which are completely irrelevant to the content or niche of your blog. Suppose blog is about Technology then block the ad categories for Dating, Politics, Religion etc.
D) Platform : Increase Google Adsense CPCYour blogs are read from different platforms like desktop, laptop, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.
E) Country : Increase Google Adsense CPCOne of the most important factor that can increase CPC is the country from where your reader coming from. A click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only .07 to .08 cents.
F)Adsense Ads Format : Increase Google Adsense CPCThere are three types of google adsense ads format are avialable – Text ads , Text with Image Rich media ads , Image Rich Media ads. Out of this threre Text ads gives highest cpc , but it also attract less clicks. So better to use Text with Image/Rich media ads.
Formats :- Total 15 types of ads format available in adsense with 6 Link Unit. Out of this different ads format 336 X 280 , 300 x 250 , 728 x 90 & 160 x 600 gives the maximum click with high cpc.
Ads Placement : Increase Google Adsense CPCGoogle Adsense CPC directly related to ads positioning or placement, so now the question arise. Where to place ads for maximum CPC ?
Answer is very simple, place 2 ads unit with in post & 1 outside the post – better to post on sidebar.
Make a text with image/rich ads of 336 x 280 size & place it on the top of the blog just below the title. High CTR if you wrapped it with post. Next make a 300 x 250 ad unit (only text) & place it at middle of your post. Remaining one ads you can post on top of right side bar. (Note:- after changing ads unit , it may take 2 days to raise the cpc, so have patience.)
Also you can try using only 2 ads unit, then you will definetly get high cpc, little less click. But clicks doesn’t matter, when cpc is high it will cover up.
[Try to stay within CTR 3% - 4% limit , otherwise Adsense may think some fraudlent activity is going on.]
Must See :- High Pagerank Dofollow Blog For Backlink Building
So that’s it, if you follow and implement all these tips then you can surely increase your Adsense revenue by certain percentage.
And above all keep experimenting with your blog.
Note: If this Tutorial and News worked for you (and it should work), please leave a comment below. Thanks.